NIL News

Breakdown of High School NIL Regulations by State as of 9/16/24

On July 1, the athlete marketing world grew by nearly 500,000 student-athletes across college athletics. This led to two immediate questions: 

1. How can I get paid?  

2. And when can I start? 

The first continues to be answered each day, with countless student-athletes monetizing their name, image and likeness (NIL) in a variety of creative ways. The second, however, remains in question for many high school athletes across the country.  Read article

In a remarkable display of leadership and generosity, Florida Gators quarterback DJ Lagway has pledged a six-figure sum from his Name, Image, and Likeness (NIL) earnings to bolster women's sports at the University of Florida.

A Commitment to Women's Athletics

Through a collaboration with Florida Victorious, the university's NIL collective, Lagway's substantial donation will be allocated across several women's sports programs, including gymnastics, women's basketball, softball, and volleyball. This initiative underscores Lagway's dedication to supporting and uplifting his fellow student-athletes.

In his announcement on social media, Lagway expressed his admiration for the relentless dedication exhibited by these athletes:

Lagway's Impactful Freshman Year

Lagway's commitment to excellence extends beyond philanthropy. As a true freshman in the 2024 season, he stepped into the starting quarterback role following an injury to Graham Mertz. Demonstrating poise and skill, Lagway led the Gators to a 6–1 record in his seven starts, amassing 1,915 passing yards, 12 touchdowns, and nine interceptions.

Looking Ahead

As the Gators prepare for the upcoming season, Lagway's participation in spring drills will be limited due to shoulder and lower body considerations. Head coach Billy Napier emphasized a cautious approach to ensure Lagway's health and readiness for the season ahead.

DJ Lagway's philanthropic gesture not only highlights his character but also sets a precedent for how athletes can leverage NIL opportunities to make a positive impact within their athletic communities.

In a notable development within the Name, Image, and Likeness (NIL) landscape, Notre Dame running back Jadarian Price has secured a partnership with renowned jeweler Johnny Dang, celebrated for his collaborations with high-profile celebrities such as Justin Bieber and Kanye West.

The Partnership Details

While specific terms of the agreement remain undisclosed, this collaboration signifies a significant milestone for Price, reflecting the expanding opportunities for collegiate athletes to engage in lucrative NIL deals.

Johnny Dang's Influence

Johnny Dang, often referred to as the "Jeweler to the Stars," has established a prominent reputation in the entertainment industry, crafting custom pieces for a diverse array of artists and public figures. His partnership with Price underscores the growing intersection between sports and fashion, highlighting the evolving dynamics of athlete endorsements.

Implications for Collegiate Athletics

This collaboration exemplifies the expanding horizons for student-athletes in the NIL era, showcasing how collegiate players can align with esteemed brands and personalities beyond traditional sports endorsements. Such partnerships not only enhance the personal brand of athletes like Price but also pave the way for future collaborations that transcend conventional boundaries.

As NIL regulations continue to evolve, partnerships like that of Jadarian Price and Johnny Dang illuminate the diverse opportunities available to student-athletes, reflecting a new era of collegiate athletics where personal branding and entrepreneurial ventures are becoming integral components of the athlete experience.

In a landmark development poised to transform collegiate athletics, the preliminary approval of the House v. NCAA settlement introduces a revenue-sharing model that allows student-athletes to receive direct compensation from their institutions for the use of their Name, Image, and Likeness (NIL).

Key Provisions of the Settlement

• Revenue Distribution: Starting in the 2025-26 academic year, schools are expected to allocate approximately $21–$23 million annually to student-athletes. The distribution is anticipated to be as follows:

  • Football: 75–85%

  • Men's Basketball: 10–15%

  • Other Sports: Remaining percentage

• Elimination of National Letter of Intent (NLI): The NCAA Division I Council has abolished the traditional NLI program, replacing it with a new financial aid agreement. This change ensures that transfer athletes can sign with new schools after entering the portal and restricts recruiting communications once an athletic aid offer is accepted.

Implications for Student-Athletes and Institutions

This settlement marks a significant shift from the NCAA's longstanding amateurism model, acknowledging the substantial role student-athletes play in generating revenue for their institutions. The new framework aims to provide fair compensation, particularly benefiting athletes in high-revenue sports such as football and men's basketball.

However, the implementation of this model presents challenges, especially for smaller programs. For instance, Siena College's athletics department has expressed reservations about opting into the settlement, citing concerns over unclear terms, infrastructure needs, compliance issues, and sustainability.

Looking Ahead

As the landscape of college athletics continues to evolve, institutions must navigate the complexities of NIL regulations and revenue-sharing models. The House v. NCAA settlement represents a pivotal step toward redefining the relationship between student-athletes and their universities, with the potential to reshape the future of collegiate sports.

In a groundbreaking move blending athletic excellence with financial empowerment, UConn women's basketball star Paige Bueckers has partnered with financial technology leader Intuit to champion financial literacy among college students, particularly those navigating the evolving landscape of Name, Image, and Likeness (NIL) opportunities.

A Pioneer in NIL Endeavors

Since the NCAA's 2021 decision to permit athletes to profit from their NIL, Bueckers, 23, has emerged as a trailblazer, securing endorsements with prominent brands like Nike, Gatorade, Bose, Verizon, and Chegg. Her latest collaboration with Intuit underscores her commitment to leveraging her platform for educational initiatives.

Empowering Through Education

Intuit's "Intuit for Education" initiative aims to provide free financial literacy resources to college students, with a special focus on student-athletes managing NIL earnings. The program offers expert-led TurboTax workshops and interactive tools designed to equip students with essential financial management skills, addressing a critical need as over 70% of college students reportedly experience financial stress, with more than half considering dropping out due to financial burdens.

Bueckers' Perspective on Financial Literacy

Recognizing the complexities of newfound financial opportunities, Bueckers emphasizes the importance of seeking guidance: "I think honestly the best advice I can give is to ask questions. Have a good team around you that knows what they're doing, so like leaning on into that, leaning on a financial advisor and using their knowledge to build yours, using those resources that are available to you. Nobody is born with an innate knowledge of how to handle your money, but people are paid to do so and that's their job to do so."

Navigating the NIL Landscape

The NIL environment remains intricate, with varying regulations across states and institutions. Intuit's initiative seeks to demystify these complexities, offering tailored resources to help student-athletes maximize their opportunities while maintaining compliance and financial well-being.

Through this partnership, Bueckers continues to exemplify leadership both on and off the court, guiding her peers toward financial empowerment in the modern era of collegiate athletics.